In this one, Isherwell is demonstrating how his proposed system for intervening in the arrival of the world-killing planet that Leonardo DiCaprio and Jennifer Lawrence’s characters identified. The next demo is for a much smaller audience, the president (portrayed by Meryl Streep) and her retinue. Isherwell ignores a request from one of the kids on stage to say something, which is just the appetizer for his complete ignorance of them once the presentation is over, when he focuses instead on ironing out a minor detail of the demo itself. While introducing the software, Rylance (as Isherwell) is inexplicably flanked by children who are also holding Bash-powered phones. The first is the introduction of Bash’s new smartphone software, which literally reads a user’s emotions and serves them pacifying content when needed (a cute cat video in the stage show). The public tech demo is something else entirely, and at this point it’s become what it’s presented as in Don’t Look Up: An act of artifice that exists independent of (and hardly shares any common ground with) the real world.ĭon’t Look Up has two big “tech demo” moments that point out exactly what’s wrong with the kind we’re used to now - and a third, related depiction that’s sort of analogous to the “hands-on” experience typically offered to the press after the official demos and introductory presentations. Demos were also famously the way that teams internally sought the attention and approval of Jobs throughout the development of Apple’s various products, and a good demo might mean earning approval and resources, whereas a bad one could see an entire team’s efforts cut short.īut internal demos, at least when used properly, tend to be “warts and all” affairs that provide key opportunities for leaders to tangibly see what their various teams are working on, and offer guidance about direction and solutions. Tech demos obviously existed prior to, and continue to exist independent of, their incarnation for general public consumption. Especially beginning with the debut of the iPhone in 2007, this kind of treatment became something competitors obviously felt they couldn’t help but also use to introduce new products. Jobs was a natural showman from the very beginning, and if you have a bunch of time to kill it’s worth taking a look back through his recorded presentations, which date back all the way to 1983. You can argue about its actual origins, but most will agree that the concept of turning a new product or tech innovation into a stage show for public consumption gained traction thanks primarily to Apple founder Steve Jobs. But whether Isherwell owes more to Musk, to Zuckerberg or to Page I think misses the point: The tech industry target the movie truly eviscerates is the vaunted Tech Demo. I’ve seen a lot of theories making the rounds about Mark Rylance’s character Peter Isherwell in “Don’t Look Up,” an eccentric tech mogul whose uber-capitalism masks itself as altruistic enlightenment (even to himself). Due to being the one responsible for aborting the original deflection mission, it was a mistake to come up with the idea of mining the minerals of the comet.Warning: Contains spoilers for Netflix’s ‘Don’t Look Up.’.More of them prepares to eat them, including Isherwell, who futilely tries to deescalate the situation, off-screen, leaving their fate ambiguous and its implied they were eaten or survived the encounter. Leaving their ship nude, Isherwell decides to reform their new life, but Orlean was eaten by an alien creature known as Bronteroc. While fleeing the Earth, the comet hits and nearly all of humanity is killed (excluding Jason, who got lucky and survives thanks to staying in the reinforced bunker).Īfter more than a twenty-thousand years, a few people including Orlean who flees Earth before the extinction, lands on a new formed Earth. ![]() He creates a new invention when Mindy discusses him about business instead of human evolution, but Isherwell threathens him for calling business and leaves.īASH's attempt to strike the comet apart using their own spacecraft made by Isherwell's crews, but it fails due to six out of thirty spacecrafts are malfunctioned, and the comet's still whole, leading Orlean, Isherwell, both as cowards, and the rest fleeing Earth on a spaceship designed to keep passengers alive, leaving her son Jason behind. When the mission succeeds and then aborts, he discovers that the comet is composed of more than trillions of dollars' worth of rare-earth materials. ![]() In reality, he's also a greedy and businessman who secretly discovers that the comet is comprised of rare-earth materials, wants to mine it and let the comet hits everyone. He was a tech billionaire CEO of BASH and one of Orlean's top donors.
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